You can change the appearance of your survey by changing the colors or fonts, applying a theme, or customizing options like adding a logo or removing the footer.
To apply a theme to your survey:
As you build your survey, you can always use the rich text editor to make formatting changes to specific text to override the theme settings.
Theme colors apply to Email Invitations! When you use the HTML Template with an email invitation, the header and Begin Survey button match the Survey Title Background color of your theme.
You can choose from themes in a few categories:
Theme Type | Description |
Standard Themes | Standard themes are basic, pre-designed themes anyone can apply to your survey to change the overall the look and feel. You may need a paid plan to customize it further. |
My Themes | These are Standard Themes you customized or generated. When you create a custom theme, it's saved in My Themes so you can use it again in the future on any of your other surveys. |
Premium Themes | Premium themes are pre-designed themes that use advanced customization features. |
Team Themes | Team themes are themes that have been customized and saved to your team's Library. Primary Admins and Admins can add themes to the Library to share them with every member of their team. If your team has added a CSS theme, you’ll find it here. |
There are a few ways to build your own theme:
Anyone can create a custom theme and preview it on a survey. Depending on your plan and the features you use, you may be prompted to upgrade your plan or remove the paid features before you can send your survey.
Beta Feature: Generating a theme using an image is only available to some customers on desktop devices.
Generate a theme to quickly customize your survey theme to match your brand’s style. All you need to do is upload an image, like your company logo, and we'll use machine learning to pull colors from the image to generate a theme.
File requirements: Upload a PNG, JPG, or GIF. File size can be 2 MB or less.
To generate a theme:
To find your generated theme, go to the My Themes section of the Themes tab.
Theme generation isn't available if your survey uses a classic theme. Create a copy of your survey to use this feature.
For Teams and Enterprise plans, this feature may not be available if an admin has set a default logo in your library.
Custom Themes
To create a custom theme:
To edit custom and generated themes:
These are the sections you'll find in the Settings tab as you're customizing your theme. Logo and footer settings aren't carried over when you apply your custom theme to a different survey.
Enter a name for your theme to stay organized. Respondents won't see this.
When you add a logo you can choose to position your logo Left, Center, or Right.
You can hide SurveyMonkey branding from the bottom of your survey design.
You can change the font type, style and size for the survey title, survey questions, and answer choices.
The font formatting used for your thank you message, disqualification message, over-quota message, or password required message is inherited by the Answer Choices font settings.
You can use layouts to choose how and where your background color or image is displayed.
You can upload your own background image or select one from thousands in our gallery. How your background image displays and what size your image should be depends on the type of device and screen size. We recommend uploading your background image, then previewing your survey to see what it will look like on multiple device types.
To change the background image:
How background images display on mobile or tablet devices depends on which layout you choose:
TIP! When you select a background image, it's automatically used as your Thumbnail Image. You can further customize your Thumbnail Image & Text in the collector options.
You can change the color of the elements listed in the table below by using the color picker, or entering your own hex codes.
Element | Description |
Title Text | The text color of your survey title. Quiz score text takes on the Title text color selection, so choose contrasting Title text and Survey background colors. |
Question Text | The text color of your survey questions. |
Answer Choice Text | The text color of a question's answer options. |
Accents | Accents are things like buttons, progress bars, and selected checkboxes. |
Accent Text | The text color for accents like buttons, progress bars, and selected checkboxes. This color will always appear on top of the Accents color, so make sure there’s enough contrast so it’s easy to read. |
Survey Background | The background color that appears behind the questions in your survey. If you’re using a background image, this color is hidden. |
Secondary Background | If you’re using a background image, this color overlays on top of the background image. You can control the Overlay Opacity in the Background settings to make the text in your survey easier to read.If you’re using a Split Background layout, this is the background color of the Third, Half, or Banner part of the layout. The Survey Background color will only show if you haven't added a Background Image. |
As you customize your theme, you can view your changes on the right side of the page. However, to see the background image, you need to preview your survey.
There are a few things to keep in mind when editing your themes:
You can choose from several popular fonts for your survey. Choosing a font from the Font menu applies it to every text element in your survey.
You can override the main font for the Survey Title or Page Title by selecting a different font in those specific sections.
For each of the following text elements in your survey, you can edit either the text size, style (bold, italic, or underline), or both—depending on the element.
Element | Text Size | Style |
Survey Title | ✅ | ✅ |
Page Title | ✅ | ✅ |
Page Description | ❌ | ✅ |
Progress Bar | ✅ | ❌ |
Question Text | ✅ | ✅ |
Answer Text | ✅ | ✅ |
Exit Link | ✅ | ✅ |
Error Text | ✅ | ✅ |
You can change the color of the elements listed in the table below by using the color picker, or entering your own hex codes.
Number | Element |
1 | Survey Logo Background |
2 | Survey Title |
3 | Survey Title Background |
4 | Survey Background |
5 | Page Title |
6 | Page Title Background |
7 | Page Background |
8 | Progress Bar Text |
9 | Progress Bar Indicator |
10 | Progress Bar Border |
11 | Progress Bar Background |
12 | Page Description |
13 | Error Text |
14 | Required Asterisk |
15 | Question Text |
16 | Answer Text |
17 | Answer Text Highlight |
The Survey Background color will only show if you haven't added a Background Image.
The background and font colors of the Next button will always match the Survey Title Background and Survey Title settings, which you can edit in the Colors section of your theme. If these colors are the same, the buttons will default to grey with black text.
However, you can't change the button color if you use the Sea Foam or Autumn themes. See the Editing Limitations sections below for more information.
When you add a logo you can choose to position your logo Above Title, Below Title, or Left of Title.
Depending on the theme you're using, there may be some elements that can't be edited.
Theme | Editing Limitations |
Autumn | The theme is full width, so you can't add a Background Color or Background Image.You can't edit the shape or color of the Next and Previous buttons.You can't change the height of the Survey Title Background.You can't edit or remove the circles around the question numbers. |
Boardwalk | You can't remove the drop shadow around the survey. |
Charcoal | You can't remove the small horizontal line under the Survey Title.Editing options are limited for Matrix/Rating Scale or Matrix of Dropdown questions.You can't update the Font Type of Answer Text. |
City Lights | You can't change or remove the header background image.You can't change the transparency of the Survey Title Background.Editing options are limited for Matrix/Rating Scale or Matrix of Dropdown questions.You can't update the Font Type of Answer Text. |
Jungle | The theme is full width, so you can't add a Background Color or Background Image. |
Midnight | Editing options are limited for Matrix/Rating Scale or Matrix of Dropdown questions. |
Moss | You can't change the rounded corners of the survey.Editing options are limited for Matrix/Rating Scale or Matrix of Dropdown questions. |
Ocean | Editing options are limited for Matrix/Rating Scale or Matrix of Dropdown questions. |
Sea Foam | The theme is full width, so you can't add a Background Color or Background Image.You can't edit the shape or color of the Next and Previous buttons.You can't change the height of the Survey Title Background.You can't change the color of the question numbers. |
Sky | You can't change the rounded corners of the survey |
Spring | Editing options are limited for Matrix/Rating Scale or Matrix of Dropdown questions. |
Enterprise Admins have the option to add a CSS theme to completely customize survey fonts, colors, and branding. Keep in mind, CSS isn’t the same as JavaScript and allows styling customization, but not logic changes. To add a CSS theme, see Managing Brand Assets in the Library.
Changes made to a custom or CSS theme affect any surveys with that theme applied.
If you need to edit an existing custom theme that’s already being used on other surveys, select the three dots next to the theme and choose Duplicate. This ensures you don’t change your existing surveys.
If you share a survey with a custom theme, only the survey owner will be able to make edits.
The following themes are considered classic themes: Jungle, Sky, Ocean, Sea Foam, Midnight, Spring, Autumn, Charcoal, Moss, Aqua, City Lights, Boardwalk, and Seashell.
To use a classic theme on a new survey, you can make a copy of an existing survey with the classic theme applied and the styling will carry over. It isn’t possible to use a classic theme on a survey created any other way.
Some features aren’t supported when using a Classic theme.
If you want to add incompatible features, like the Best Worst Scale, Name, Email Address, Phone, Address questions, confirmation emails for web link surveys, or MaxDiff questions, you need to update your theme to any Standard or Premium theme.
To create a copy of your survey with a compatible theme to utilize all features:
You can use SurveyMonkey to create surveys that are accessible to people using screen readers. Learn more: Creating Accessible Surveys